As sustainability efforts continue to grow across the globe, the American Eagle-Aerie sub-brand "Minimal-ish" is helping its consumers take their minimalistic efforts home with their personal care launch of Minimal-ish deodorant stick, dry shampoo, and mist sprays. These latest additions not only have consumers ready to go from home or when needing to head out the door in a dash.

The modern anti-chafe deodorant stick helps avoid the feeling of any unnecessary rubbing and chaffing around the body. The dry shampoo, which was awarded the Bernard M. Seid "Best of Show" Award at the 2021 NACD Packages of the Year Awards, effectively gets rid of the greasy hair feeling with just a few sprays, and their workout and facial mist sprays release a refreshing mist that keeps you smelling fresh for any moment of the day.

Wanting packages that stayed true to their "Minimal-ish" culture and message, we helped provide them with a white, 100% PCR (Post Consumer Resin) bottles (mist sprays), a 2.6oz white deo stick with a bottom spindle, and cap with a 43MM neck diameter (deodorant stick), and lastly, a closure for the dry shampoo that serves as a sealant for the bottle and as a pump for atomizing dry products into a fine powder mist for the user's hair.

The fine mist spray closure covers the bottle's neck diameter while also being able to dispense an adequate amount of product, whether that is a gentle mist along the arms or a quick sprit to the face.

Both the bottle and closure were finished with a 2-pass silk-screen process that included black, rose pink and lime colors, diversifying the products yet cohesively showcasing the minimalist, sleek and sustainable look and feel.

Meanwhile, the deodorant stick’s spindle and cap round dovetail each other for smooth form and function. The spindle effectively dispenses the product to completion, while the smooth side and smooth top cap perfectly cover the stick's neck for a tight seal and clean shelf presence.

This personal care package went through a 2-pass silk-screen process that included black and green color inks in keeping with the modern minimalistic look that Minimal-ish was looking to bring to the shelves.

Lastly, the dry shampoo closure serves as a sealant for the bottle and as a pump for atomizing dry products into a fine powder mist for the user's hair. It does not require any shaking, pouring, or use of aerosol to dispense this dry shampoo. With just a couple of gentle puffs, this mess-free option will quickly apply a diffused amount of shampoo for when you need it most.

This personal care package went through a 2-pass silk-screen process that included black and lime colors, displaying a simplistic, minimalist, but sleek feel for personal care product consumers.

The Minimal-ish vision continues to go strong with these overall packages, laying the ground for future sustainable packaging endeavors. O.Berk is proud to support Aerie and Minimal-ish in this endeavor and looks forward to supporting their future initiatives.

At O.Berk, we have an extensive collection of customizable packaging options, including a wide variety of high-quality hair care containers. If you’re interested in expanding your packaging options for your next project, give us a call today! One of our packaging experts will be happy to discuss the many options we have available.