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Minimal-ish By Aerie

Adding Beauty & Wellness products to any Brand line is always a good idea. Clothing brand Aerie’s beauty line, Minimal-ish, lends to Aerie’s overall minimalist, clean, and modern aesthetic. Their newest addition, the Anti-Chafe Deodorant Stick, is meant to not only look good but contain good ingredients too. Vegan and paraben free - the anti-chafe deodorant stick helps consumers avoid the feeling of any unnecessary rubbing and chaffing around the body. The new must-have skincare brand’s merchandise manager, Katy A. shared the intention behind the launch, “we wanted to create clean products to solve your everyday beauty needs, while making it easy to understand what these products are used for. minimal-ish features minimal packaging and a clean easy design, with a twist, which is where the 'ish' comes in!”



An aesthetic-led product that also focuses on clean beauty is certainly a win-win for us. The Anti-Chafe Deodorant Stick presented an opportunity to create packaging that went hand-in-hand with the ingredients. The final product is a 2.6oz white deo stick with a bottom spindle, and cap with a 43MM neck diameter. This stick-shaped packaging gives a sleek look and compact feel, ideal for when customers reach for it in their gym bag or medicine cabinet. The spindle and cap round dovetail each other for smooth form and function, effectively dispensing the product to completion. The smooth side and smooth top cap perfectly cover the stick's neck for a tight seal and clean shelf presence. The container went through a 2-pass silk-screen process that included black and green color inks keeping with the modern minimalistic look that Minimal-ish and Aerie continue to bring to the shelves. The entire Minimal-ish beauty line by Aerie can be shopped at AerieRealLife.com

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Posted by Lee Ann T.
on 05/01/2023
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