Unlike wrap labeling in which all or most of the container is covered, spot labeling is often used as an additional design element in conjunction with other decorating methods (anything from silk screening to frosting, for example). Spot labels can be precisely placed on the container surface for branding or design purposes. Labels are pre-printed and pressure sensitive. Pressure-sensitive labels can also be applied to lids, closures, and the base of many bottles – maximizing the marketing space for your product.
Advantages of spot labeling:
- Adds a design element
- Direct-to-surface application