Quick Question Monday : What is a Deco Template?

Whenever you are decorating a packaging component via silk screening or PS labeling, you will need to know the surface area of the container that your decorating company can successfully decorate. The deco template, sometimes referred to as a “die line” or “live area” by some designers, communicates the dimensions of that surface area. Essentially, it’s a two dimensional layout of your packaging component with guidelines established by the decorator that says, “This is where you can place your art.” Generally speaking, decoration can be applied to the flat area of the bottle, jar or closure – although, different decorating methods ( e.g.; pad printing) can extend that area to include a wider area such as the shoulder curve or the base of the component. Oh, and don’t worry – the deco template lines are never printed on the final piece – they’re only used to determine correct layout.

A deco template, therefore, is the best way to determine the area where you can apply decoration (graphics, branding, user instructions, ingredients, UPC barcodes, etc.) to make your bottle stands out on the shelf. It’s important to note, in general, the deco template for labeling will be different than the deco template used for silk screening due to the actual application process. We’ve got some examples illustrated below:

Deco Template for Silk Screening

A deco template used for silk screening needs to take the parting line into consideration, and it generally makes up of a front copy area and a back copy area.

Silk Screen Deco Template Example

Deco Template for Pressure Sensitive Wrap Labels

A 350-degree wrap label deco template is common for most pressure sensitive labeling deco option. As the name implies, the deco area has a gap to allow for manufacturing tolerances.

350 degree label deco template

Deco Template for 350-Degree Front and Back Label

A 350-degree front and back label is another option for pressure sensitive labels. This option take consideration of the bottle seam, which can cause air pockets and bubbles on the labels.

350-degree front and back label deco template

How Deco Templates are Defined

In order to create a deco template, our engineers review the components technical drawing, physical sample, planned decoration method, and the actual decorating production platform. They take specific measurements and align the information with the decorator’s process capabilities – all to ensure proper placement. Therefore, it’s very important to keep in mind; the deco template is specific to the individual component, manufacturer, and drawing. You will often find the specific drawing or mold number, along with date of template creation, stamped in the deco template file, which is often in PDF or Ai (Adobe Illustrator) format. Here’s why that’s important to remember; a deco template for a 2oz Boston Round for manufacturer A is not compatible with the same size and style bottle from manufacturer B. A careful review of the technical drawing and physical sample is required to ensure compatibility. It is also important to review and make necessary adjustment, to the deco template whenever the technical drawing is revised or process is changed.

If you are planning to purchase bottles from O.Berk Company and have them decorated by us, never fear, we will be happy to develop a deco template for you.

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