A frequently used decorating solution, pressure-sensitive (PS) labels have adhesive on one side and are applied directly to the container. Because the labels are preprinted flat, they have excellent resolution and color. Application to the container can be accomplished through the use of automatic, inline equipment or with an automatic, rotary labeler. For smaller runs or in cases where the container can’t be run on automatic equipment, a hand-fed, semi-automatic device is employed. In order to help ensure adhesion, containers may be pre-flamed to improve adhesion qualities.
Advantages of pressure sensitive labeling:
- Direct-to-surface application
- Up to 370-degree application (when overlapping is required)
- Helps create opacity to protect contents from light, if necessary
- Low minimum run requirements
- High-speed production